20 years building at the intersection of technology and revenue. AI infrastructure, software systems, and growth engines — designed for operational reality and built to hold under it.
Computers at age six. First website at 12. By 22, running a multi-year dropshipping operation generating over $1M in annual revenue — backed by nearly $2M in personal capital deployed into paid advertising. The appetite for high-stakes, high-leverage system building has been the constant.
A career at the intersection of web engineering and marketing. Eventually managing a $25,000/month digital advertising budget as Digital Marketing Specialist for Rohit Communities — the residential properties division of Rohit Group of Companies, a Canadian Profit 500 company. Comfortable, well-paying, measurable work.
Then March 2023 happened. The ChatGPT API dropped. Within the calendar month, the resignation letter was written and submitted. The structural shift was clear and the decision was made to be fully positioned for it from day one. 100% of working hours reallocated to AI systems, immediately.
When that API dropped, I saw a structural shift — one that would make 80% of the value I was delivering to businesses obsolete within a decade. I gave my notice that month and went all in.
On leaving a stable Profit 500 role to go all-in on AI infrastructureAI systems depth. Software engineering range. Marketing and growth fluency. The intersection of all three — applied in production, across real budgets and real timelines — is where the real leverage lives.
Core Competencies
Every capability here has been applied in production environments, across real budgets and real timelines. The combination of technical depth and marketing fluency is genuinely rare — someone who understands both the system and the outcome it needs to drive.
Multi-agent systems designed for sustained production operation. Full orchestration architecture: agent scoping, handoff logic, failure handling, observability, and alignment controls built in from the architecture level up.
Custom model builds from logistic regression to decision-tree hybrids — with custom telemetry, debugging stacks, and interpretability tooling. ML infrastructure treated as a discipline with the same rigour as any production software system.
End-to-end architecture with a bias toward systems that hold under operational load. First-party tooling, runtime design, database architecture, and platform-layer thinking across the full stack.
20+ years, ~1,000 websites. Drag-and-drop builders, infinity canvas systems, full 3D cursor-activated experiences. Advanced interface engineering with the systems knowledge to back it up.
PPC, paid social, SEO, and conversion architecture with the engineering depth to implement what gets designed. $2M+ in personal ad spend operated. $25K/month managed budgets at the enterprise level.
The operational logic that governs how teams, tools, and agents behave. Policy frameworks for AI systems, process architecture, and internal system design that holds under real conditions.
Architecting for compliance from the ground up — PII redaction, tokenization, end-to-end encryption, and SOC2-aligned data handling built into system design rather than bolted on later. Security as a structural discipline across the full stack.
Building AI systems that run on-device — local inference, air-gapped deployments, and fully offline operation across desktop software with Rust backends. Designed for environments where data sovereignty, latency, and connectivity are hard constraints.
Systems built for actual operational use, with architecture decisions made at the correct layer.
ERA — Embedded Resource Administration — is a software category I coined because nothing existing described what I was building. PostWork ERA is a full agentic-human collaboration operating environment and business productivity platform. Human collaboration, a complete first-party business productivity stack, and controlled agentic infrastructure designed as a unified system from the ground up.
Every tool is first-party. Every agentic behavior is bounded. Every orchestration decision is made at the architecture level, with intentionality built in from the start.
A hybrid headless visual CMS built for front-end development across webpages, web apps, and cross-platform native applications. Combines structured content management with a visual building layer — integrated directly with PostWork ERA's agentic platform for AI-assisted content workflows at the infrastructure level.
A machine learning training application with telemetry, debugging, and sandbox features — built because the tooling required to develop the flagship projects simply didn't exist. Supports the full training arc from logistic regression classifiers to decision-tree hybrid systems, with interpretability and observability built in from the start.
A full hybrid agentic AI coding platform built around a proprietary system of framework modules that dramatically accelerates application development. By leveraging pre-architected, deeply optimised framework primitives, FRMWRK IDE generates production-ready applications with up to 70% fewer tokens than generalist AI coding platforms — delivering faster builds, lower inference costs, and substantially better structural quality.
Where systems like Bolt, Lovable, and Replit generate from scratch on every run, FRMWRK operates from a structured foundation — bringing the same leverage to AI-assisted development that a seasoned architect brings to a greenfield build.
Systems research and proprietary technical development built from first principles and years of production experience.
Original research on how purpose-bearing systems fail — specifically through the structural erosion of their own goal integrity over time. Directly relevant to agent alignment, control architecture, and the failure modes that emerge when execution diverges from objective at the structural layer.
Structure before performance. Integrity before optimization. The system that misaligns was never designed with integrity as a hard constraint.
A proprietary system for incremental cleaning, indexing, and rollup of complex multi-tenant database environments. Addresses the operational reality that large data systems accumulate structural degradation over time — and that the right approach is incremental, systemic, and continuous.
Patent pending. The kind of investment that only makes sense when you've seen enough production database systems fail in exactly the same predictable way.
Automatic Universal Runtime Architecture — a proprietary runtime service layer for managing multiple containerized backends with operational continuity across transitions and deployments. Fills the gap between enterprise orchestration tooling and platform systems that require deployment-stable runtime management without the overhead.
Designed so transitions don't break things. The best runtime is the one you never have to think about.
20 years of building, shipping, scaling, and watching systems succeed and fail in predictable ways generates real perspective. These are observations worth reading.
Transparency is a baseline requirement for any working relationship worth having. These are the disclosures, caveats, and honest answers that belong at the front of the conversation.
Full honesty: I am bootstrapping a software platform — a fully interconnected suite of products that share infrastructure, tooling, and a unified technical foundation. Employment is how I fund continued development while keeping full ownership of what I'm building. The right employer deserves to know this upfront, and I'm stating it directly.
What this means practically: I am motivated, I will deliver, and I will not waste anyone's time. I have real skin in the game beyond the job itself.
I bill $160/hr ala carte and $100/hr through Edmonton Unlimited's Experts on Demand program. At $67/hr for full-time employment, I am deliberately pricing below my market rate — and the reasons are more considered than they might first appear.
Consulting and platform rates look straightforward on paper, but the true cost of delivering them is rarely captured in billable hours. I consistently go well beyond the scope of what's contracted — because I genuinely care about the outcome for the people I work with. That means time, energy, and attention given off the books, reliably. The real effective rate of consulting work, when accounted for honestly, is meaningfully lower than the headline number suggests.
Beyond the economics, there's a cognitive dimension. I have a finite amount of high-quality mental bandwidth, and independent consulting consumes a significant portion of it on things that produce no actual work: marketing, prospecting, pipeline management, offer refinement, proposals, and the low-grade ambient anxiety of uncertain revenue. These are real costs — time costs and attention costs both.
Employment eliminates that entire layer. The stability of a salary lets me point every productive hour at building and delivering — which is precisely what I want to be doing during this period of preparing my software stack for public launch. The rate reduction, weighed against what I get back in focus and clarity, is a calculated trade.
My ideal term is 6 to 9 months. That window is long enough to deliver something genuinely meaningful and short enough that both parties stay sharp and intentional about what gets built.
The absolute ceiling is 18 months — and reaching that ceiling requires an exceptionally strong fit: the right problem space, the right environment, meaningful autonomy, and a team worth that level of commitment. It is a ceiling reserved for the right circumstance.
I would rather agree to six months honestly than agree to two years and start quietly counting down at month four.
Work product created during the engagement, on the employer's time, for the employer's purposes — belongs to the employer. That is standard and I have no issue with it.
What does not transfer: the systems, technologies, frameworks, components, libraries, and infrastructure I have built independently, before and during the engagement, on my own time. That body of work is mine and it stays mine.
This includes a substantial existing stack: PostWork ERA, Manifold CMS, 2LIP IDE, DEVMAP, the AURA Container Runtime, HARMOINC (patent pending), the full agentic fleet infrastructure, and a deep library of proprietary components, automation frameworks, prompt architectures, and integration patterns developed over the past three-plus years.
What I bring to an engagement is the leverage of that stack — faster delivery, higher quality, systems thinking that comes from having built at this depth. Any employer benefits from it directly. The stack itself remains mine.
This will be clearly documented in any engagement agreement, and I am happy to discuss specifics openly before anything is signed.
Time and location flexibility, a high degree of autonomy, and a workspace free from needless distraction. Those are the conditions under which my best work happens.
I structure my hours around the problem. Deep technical work — architecture, system design, complex implementation — requires uninterrupted blocks of focused attention, and I protect those aggressively.
The ideal company has done the internal work to systematise its thinking. Most meetings are calls. Most calls are emails. Most emails are resolved entirely by clear SOPs, well-documented processes, and first-principles decision frameworks that give people the tools to solve problems without escalation. That kind of operational maturity creates the conditions for everyone to do their best work — and it's the environment where I produce the most.
Part-time and flexible hour arrangements are genuinely preferred and worth discussing. Output quality and system depth are the right metrics, and both hold regardless of schedule.
Running my own AI-native software businesses, living in the mountains or on the coast, pushing the boundaries of what agentic systems can do in production. That is the plan. Employment is a chapter in that story.
Within the agreed term, no. I take commitments seriously and I have no interest in burning a professional relationship for a marginal gain. If I agree to 18 months, I mean 18 months. The transparency on this page is the evidence — someone who is going to disappear quietly doesn't put their actual intentions in writing on their portfolio.
The 120+ agents, the tooling, the infrastructure, and the proprietary systems are mine. They come with me on engagement and they leave with me when the term ends. Work product created during the engagement belongs to the employer per standard agreement. The underlying systems that produce that work remain mine.
A technically serious team that has real problems to solve and the good sense to stay out of the way while they get solved. The worst fit would be an environment that measures output in hours logged or requires visibility theatre. The best fit is someone who cares about what gets built and is willing to be surprised by how quickly it happens.
Open to fixed-term employment for technically serious teams. The work that produces real results in complex environments — systems redesign, AI infrastructure, product architecture, internal tooling — benefits from embedded depth and sustained presence.
Full-time engagement includes the full agentic fleet. 120+ specialized agents, proprietary tooling, and operational infrastructure become part of how the work gets done. The leverage is structural.
Flexible on hours and structure. Output quality and system depth are the metrics that matter.
If the work here reflects the depth your team needs, the most useful next step is a direct conversation — about the role, the environment, and whether there's a genuine fit. Reach out directly.
Send a Message